He added that Harley should pursue similar opportunities with other established players to widen its exposure in faster-growing Asian markets. Harley surrenders some of the margin for access to the distribution network in the fast-growing market." "Harley gets access to Hero's existing distribution network in India and Hero benefits from the sale of additional motorcycles at its dealerships," he said. He praised Harley's late-October agreement with Hero as beneficial to both parties. "We think they are on the right track," noted Garrett Nelson, senior equity analyst at CFRA Research. It closed out 2020 by entering into a distribution agreement with Indian motorcycle maker Hero and spinning off its electric bicycle operations to a new firm where it holds a minority stake. The company also laid off 700 employees to trim costs. Zeitz, and other new executives pushed the "Rewire" initiative, which has driven the manufacturer to exit international markets with low potential to focus on 36 high-growth-potential areas in North America, Europe and Asia.
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